NATURE’S VARIETY INSTINCT (Better Ingredients. Better Food. Better Health.)

Real meat. Lean poultry. Wholesome fruits and vegetables. This is your pet’s instinctive diet. Nature’s Variety Instinct diets are made with real meat or single-source animal protein meals. These high quality animal proteins provide the nutrition your pet needs to be strong and energetic.

Instinct diets are grain-free and gluten-free. Many dogs and cats with grain-related allergies have found relief with a grain-free diet. A highly digestible, grain-free diet may also lead to less cleanup in the backyard or in the litter box. With Instinct, your pets can enjoy a hearty and nutritious diet—free of grains or fillers. Such superior nutrition supports healthy skin, a glossy coat, appropriate weight control, and the energy your pets need to enjoy life every day. Over 90% of the protein is from meat, poultry, or fish for great taste, enhanced digestibility, and maximum nutrient absorption. These diets are enriched with Omega Fatty Acids for improved skin and coat. No artificial flavors, colors, or preservatives.

Chicken and Chicken Meal are excellent sources of highly digestible, lean protein. Rabbit, Duck and Turkey Meals give your pets the instinctive tastes they crave. These unique proteins can be a healthy solution for pets with allergies to common proteins. Beef, Lamb and Venison provide the essential amino acids necessary to help keep your pet strong and energetic.

Tapioca, from the root of the cassava plant, is grain-free and gluten-free. There are no known allergies to tapioca, and many veterinary teaching hospitals incorporate tapioca into their hypoallergenic, homemade recipes for food allergies and inflammatory bowel disease.

Pumpkinseeds are a natural source of fiber. Vegetable seeds, such as pumpkin seeds, are rich in vitamins, minerals, and linoleic acid, making them one of the densest sources of nutrition available.

Salmon oil and Olive oil also help support health in the cardiovascular system, nervous system, and immune system.

Blueberries and Cranberries are outstanding sources of powerful antioxidants to support urinary tract health.

Carrots are a source of important vitamins and minerals to help support the immune system and aid digestion. Carrots are also recognized as a skin cleanser and eye conditioner.

Chelated Minerals are more easily absorbed during digestion. Better nutrient absorption will nurture your pet’s overall health and well-being.

Bio-Coating: Instinct kibble formulas are coated with ground Nature’s Variety freeze dried raw food and nutritious oils. This unique bio-coating is exclusive to Nature’s Variety. With Bio-Coating, each piece of Instinct kibble offers the great taste of our renowned Nature’s Variety raw food—your pet will love it!

GRAIN-FREE KIBBLE

• Over 90% of the protein is from meat, poultry or fish

• Exclusive freeze dried raw Bio-Coating

• Guaranteed to improve skin and coat

• Biologically appropriate nutrition for optimum body weight and longer pet life

• Complete and balanced for all life stages and all breeds

GRAIN-FREE CANS

• 95% meat (or poultry) and liver

• Omega fatty acids for healthy skin and coat

• With wholesome fruits and vegetables (carrots, peas, blueberries, broccoli)—natural sources of antioxidants and vitamins help support a healthy immune system and also aid in the reduction of cancer-causing free radicals

• Help facilitate water ingestion in a form similar to natural prey, which can reduce the incidence of some urinary tract crystals

• No fillers for maximum digestibility and less backyard cleanup

• Biologically appropriate nutrition for optimum body weight and longer pet life

• Complete and balanced for all life stages and all breeds

The Nature’s Variety line of holistic pet products was developed by families who have been engaged in sustainable agriculture for over 140 years—raising quality livestock and growing crops in America’s heartland. Nature’s Variety is passionate about improving the health of your pet through better nutrition. With better nutrition and better health, you can help your pet maintain proper body weight, reduce the risk of allergies, and enjoy a longer, healthier life by maintaining a healthy diet. Extra care is taken to select high quality ingredients for the nutritionally dense and bio-available products. All products are produced with integrity and care for the health of your companion animal. All Nature’s Variety products are 100% Satisfaction Guaranteed.

Nutritional variety is vital for proper pet health and well-being. Nature’s Variety is the only company that offers your pet kibble, cans, and raw—all in formulas designed for easy rotation. When you rotate foods, your pet benefits from the diverse nutrients unique to each protein source, and enjoys a variety of wholesome tastes like chicken, venison, salmon and duck. To learn more about foods and the importance of rotation, visit online at www.naturesvariety.com.

Meal—Chicken (or beef, lamb, venison, salmon) meal is essentially whole meat which has been ground and dried. With less moisture content, meals provide a concentrated protein source which is more uniform for use in kibble formations. Single-source meal (chicken meal) in the Nature’s Variety diet is quite different from the "meat meal" and "bone meal" used in most regular pet foods. In other pet foods, meat meal and bone meal is usually processed muscle meats not fit for human consumption, head, skin, fat, feet, bowels, mammary glands, tumors, diseased tissues, etc.

Note: This article is provided by Claws & Paws Veterinary Hospital® for informational purposes only.